Founder and President
Expert in strategic marketing in the fashion and lifestyle sector, he has led teams of professionals to achieve significant internationally recognized goals. Thanks to his excellent market and distribution channel expertise, he is able to interpret and anticipate customer requirements based on changing trends. As general manager of a number of outsourcing companies, he achieved excellent results in terms of branding, turnover and EBITDA. He has successfully launched and re-launched numerous brands, managing every stage of the process. In 2014 in Shanghai, he won an award from a major holding company for the brilliant results he achieved strategically in the launch, positioning and performance of the brand worldwide.
In 1999, he founded the De Primera group.
International Sales Director
He is a renowned expert in the markets with a focus on the international dimension where he has worked in developing major business ventures in terms of strategy and vision. Marco is a manager with over 30 years’ experience in the fashion and lifestyle industry. A team leader with real determination, he has managed brands such as Soviet, Blue One, Helmut Lang, Vivienne Westwood, Verri, Momo Design, Elvstrom and Guru, achieving excellent results in terms both of positioning and profitability. He brings with him a wealth of knowledge and key relationships with all the major international players.
In 2015 he joined De Primera.
Chief Operating Officer
Operation Director with deep experience and outstanding skills in leading teams with widely differing goals and visions. He has a remarkable ability to manage several complex projects at the same time using his gift at keeping an excellent grasp of the whole picture. A strategic lynchpin, he has the capacity and determination to manage the whole process transforming the company into a key Industry 4.0 player. Excellent knowledge of international markets. Over twenty years of experience in joint stock companies, where, as COO, he has successfully managed brands such as Valentino, Ferrè, Calvin Klein, Guess, Guru, Sixty and Moncler.
Credit Risk Manager
General Manager Italy, since 1985, of Webhelp (ex. FDI), a company specializing in the management of global credit in the fashion sector. Roberto managed the credit protection of major Italian companies in the industry while they were undergoing the process of developing an international presence. In 2008, he founded Fashion Bank and Fashion Map, a business intelligence provider for the fashion industry, whose value and level of service was truly appreciated by all the major companies in the fashion system using it. A visionary and pragmatic man, he has an outstanding ability to look forward into the future using his intuition and to anticipate changes in credit management habits in the international market.
M&A and Corporate Finance consultant
Expert in corporate, commercial and international financial law where he has obtained top awards both in Italy and abroad. He has successfully worked in numerous Mergers & Acquisitions operations, including in small and medium industries. Partner, from 1998 to 2002, of the law firm Ernst Young. In 2002 he joined the international law firm GOP.
Global Retail Manager
For over 20 years, she has been an expert in strategy and management in the fashion industry. In-depth knowledge of the EMEA retail landscape. She has worked, to name just a few, at Max Mara and Goldenpoint Company Group, where she grew the retail portfolio exponentially. She has strong leadership skills, and deep strategic and operational experience of market entry, including through omnichannel strategies. She has nurtured important international relationships and these have enabled her to establish successful business ventures. She speaks English and French.
Digital & Communication Manager
A T-shaped personality capable of managing every aspect of a project, whether in terms or product, marketing and communications, or a business. He has made multidisciplinarity his core strength. Expert in growth hacking, highly adaptable, entrepreneurial and versatile, he supports corporate teams in increasing their digital skills by researching, creating and implementing marketing and communication strategies that are logically integrated and executed, and that deliver concrete results for the business.
Public Relations Manager
Manuela is an expert in public relations with over 15 years’ experience in the world of lifestyle.
Strong linguistic background based on her studies in Lausanne, Cambridge and Frankfurt and passionate about creative writing.
Her passion for fashion and her ability to build relationships have led her to achieve significant results. Long experience in important agencies in Milan, in 2011 she joined De Primera where she is PR Manager.
She has managed communication projects for both national and international brands. Specialized in product and corporate communications.