Brand management
Business development

Brand management

Brand management activities geared up to develop tangible and intangible core values, the
definition of a unique and recognizable identity, and the creation of a strong presence within the reference market.

Brand positioning

Creating plans focused on positioning and/or repositioning initiative development through
rigorous analysis of the reference market, competitive environment, and target consumers’ specific characteristics.

Retail concept and format

Retail technique research and development combined with product positioning driven store
and retail outlet design.

Development of wholesale operations

Activity planning for the development of wholesale operations with the aim of increasing
sales chain efficiency.

National & international brand development

Expansion and development of the brand both nationally and internationally through
penetration strategies designed to increase brand awareness and strengthen brand identity.

Licensee partner scouting

Strategic cross-sectional survey research into business partners who can actively contribute
to brand business and reputational enhancement.

Brand management

Brand management activities geared up to develop tangible and intangible core values, the
definition of a unique and recognizable identity, and the creation of a strong presence within the reference market.

Brand positioning

Creating plans focused on positioning and/or repositioning initiative development through
rigorous analysis of the reference market, competitive environment, and target consumers’ specific characteristics.

Retail concept and format

Retail technique research and development combined with product positioning driven store
and retail outlet design.

Development of wholesale operations

Activity planning for the development of wholesale operations with the aim of increasing
sales chain efficiency.

National & international brand development

Expansion and development of the brand both nationally and internationally through
penetration strategies designed to increase brand awareness and strengthen brand identity.

Licensee partner scouting

Strategic cross-sectional survey research into business partners who can actively contribute
to brand business and reputational enhancement.

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Business management

Organisation and administration of all activities related to business management with the aim
of achieving operational, organisational, business and financial objectives.

Strategic planning

Business strategy formulation and development to define the corporate mission and medium-to-long-term objectives.

Business planning

Preparation of integrated business plans focused on core business definition, competitive environment analysis, and business feasibility and investment opportunity evaluation.

Marketing & communication planning

Marketing and communication strategy development and design for business plan implementation using strategic/financial goal definition and rigorous market competitor analysis.

Trade development

Distribution network organisation and management through national and international agency offices selected according to market segment and customer positioning objectives.

Product management & development

Research and analysis of current trends, competitive forces and the reference market in order to create and develop outstanding commercially successful products.

Logistics and operation in Business Support

Support for human and material resources coordination to achieve greater production efficiency.

Trademarks, tax and legal consulting

Legal and tax consultancy for business management, trademark registration and licensing agreements.

Corporate finance

Development of strategic plans in corporate finance to support companies and brands in business assessments and financial analyses.

HR scouting and recruiting

Assistance in the search and identification of outstanding managerial talent possessing the necessary skills to successfully carry out predefined strategic activities.

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Business management

Organisation and administration of all activities related to business management with the aim
of achieving operational, organisational, business and financial objectives.

Strategic planning

Business strategy formulation and development to define the corporate mission and medium-to-long-term objectives.

Business planning

Preparation of integrated business plans focused on core business definition, competitive environment analysis, and business feasibility and investment opportunity evaluation.

Marketing & communication planning

Marketing and communication strategy development and design for business plan implementation using strategic/financial goal definition and rigorous market competitor analysis.

Trade development

Distribution network organisation and management through national and international agency offices selected according to market segment and customer positioning objectives.

Product management & development

Research and analysis of current trends, competitive forces and the reference market in order to create and develop outstanding commercially successful products.

Logistics and operation in Business Support

Support for human and material resources coordination to achieve greater production efficiency.

Trademarks, tax and legal consulting

Legal and tax consultancy for business management, trademark registration and licensing agreements.

Corporate finance

Development of strategic plans in corporate finance to support companies and brands in business assessments and financial analyses.

HR scouting and recruiting

Assistance in the search and identification of outstanding managerial talent possessing the necessary skills to successfully carry out predefined strategic activities.

Mergers & Acquisitions

Support activities for the entire M&A process, from identification and search of target companies through planning and due diligence to final integration.

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