Brand management
Business development
Brand management
Brand management activities geared up to develop tangible and intangible core values, the
definition of a unique and recognizable identity, and the creation of a strong presence within the reference market.
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Brand positioning
Creating plans focused on positioning and/or repositioning initiative development through
rigorous analysis of the reference market, competitive environment, and target consumers’ specific characteristics.
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Retail concept and format
Retail technique research and development combined with product positioning driven store
and retail outlet design.
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Development of wholesale operations
Activity planning for the development of wholesale operations with the aim of increasing
sales chain efficiency.
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National & international brand development
Expansion and development of the brand both nationally and internationally through
penetration strategies designed to increase brand awareness and strengthen brand identity.
![](https://deprimera.it/wp-content/uploads/2019/04/divisore.png)
Licensee partner scouting
Strategic cross-sectional survey research into business partners who can actively contribute
to brand business and reputational enhancement.
![img-business-6 img-business-6](https://deprimera.it/wp-content/uploads/2019/04/img-business-6.png)
Business management
Organisation and administration of all activities related to business management with the aim
of achieving operational, organisational, business and financial objectives.
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Strategic planning
Business strategy formulation and development to define the corporate mission and medium-to-long-term objectives.
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Business planning
Preparation of integrated business plans focused on core business definition, competitive environment analysis, and business feasibility and investment opportunity evaluation.
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Marketing & communication planning
Marketing and communication strategy development and design for business plan implementation using strategic/financial goal definition and rigorous market competitor analysis.
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Trade development
Distribution network organisation and management through national and international agency offices selected according to market segment and customer positioning objectives.
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Product management & development
Research and analysis of current trends, competitive forces and the reference market in order to create and develop outstanding commercially successful products.
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Logistics and operation in Business Support
Support for human and material resources coordination to achieve greater production efficiency.
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Trademarks, tax and legal consulting
Legal and tax consultancy for business management, trademark registration and licensing agreements.
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Corporate finance
Development of strategic plans in corporate finance to support companies and brands in business assessments and financial analyses.
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HR scouting and recruiting
Assistance in the search and identification of outstanding managerial talent possessing the necessary skills to successfully carry out predefined strategic activities.
Mergers & Acquisitions
Support activities for the entire M&A process, from identification and search of target companies through planning and due diligence to final integration.